For Immediate Release
On February 16th, 2010 at 6:00pm, Mario Moya unveiled his latest collection in front of the swarming audience gathered on the first floor of his Tribeca atelier during New York Fashion Week.
The guests waited in anticipation in front of a 15ft high wall of black drapes behind which twelve models were expertly concealed from early exposure. Electro classic music filled the room as onlookers from the street stared curiously into the all- glass venue. Once the drapes fell, the room was visibly overcome with awe as the privileged audience gazed upon Mario Moya’s 1950’s inspired femme fatales. Those used to the conventional style of fashion shows had to train their eyes to take in Mario Moya’s innovative manner of presentation. At first glance the scene resembled a warehouse filled with airport cargo, along the cargo stood, frozen in time, twelve magically enticing “dolls,” each one positioned beside large shipping crates marked with “danger” and biohazard signs.
The Twelve dolls were ready to be shipped to the fashion capitals of Paris, Milan, Tokyo, Moscow and Shanghai. Each Doll with her tight coiffure coils and sultry star gaze stood proudly representing her Fashion capital and the cities which inspired the designer most. Moya’s new feminine looks crafted with immense detail made each individual city stand out.
The intricate mix of femininity, glamour and danger represented in the garments stemmed from Mario Moya’s early fascination 1950’s murder-mysteries and film noir. The sense of secrecy, intrigue and ultimate feminine seduction dominated the show. The ensemble “Kiss Me Deadly,” named after a 1955 movie, included the Citron Blaze Cape, constructed of a luxurious custom fabric created from multi-color layers of chiffon and organza over the perfectly fitted bright Citron satin stretch charmeuse stunning Apocalypse gown with multi-stitched black ribbons of taffeta draped at the knees.
Moya’s “Where the sidewalk ends” look gave us the taste of his modern tailored couture approach with a layered Double Face Wool Cape Jacket with fitted undersleeves and multipadded lapels over a front fitted and back cinched wool organza skirt.The “dollls” hair and makeup, done by Shiseido, coincided perfectly with the theme of classic glamour.
The models were adorned with water -waved, side swept up-dos and clean, porcelain faces with winged eyeliner and bold lips in hues of scarlet. The collection was reminiscent of Hollywood silver screen legends and old world couture of the fabulous fifties, modernized by Moya’s fierce tailoring and innovative vision. His appreciation for the feminine form was evident through his designs that featured sculpted shoulders, corsets with stitched detailing, and molded waists.
For his fall collection, Moya successfully reinvented that sense of timeless decadence and old Hollywood glamour, while keeping it modern with refreshing bursts of color amidst dramatic hues of navy and grey. Often said to be the Dior of the 21st Century for his master modeleur skills, Moya continues to set himself above the rest by exhibiting architecturally modernized silhouettes with impeccable fit that he has made his signature today.
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